Founder Branding is the real Product Distribution engine

A lot of us know that building products is becoming easier and easier, while distribution is becoming harder and harder.

Distribution is also shifting away from company branding to founder and executive branding, where trust is being built through individuals.

It’s no longer enough to have a great product or a strong corporate identity—customers want to connect with the people behind the business.

This makes it imperative for company leaders to be directly accessible, authentic, and relatable.

Let’s face it—building products and getting them validated is a challenging process, especially if you don’t have immediate access to users who can explore, test, and provide valuable feedback.

Here’s the key takeaway: Start building an audience around the problem you want to solve, before you build the product to solve it.

By doing this, you’ll:

👉 Gain early insights into the real pain points of your target audience.

👉 Build trust and credibility within the shared-problem’s community.

👉 Create a built-in base of early adopters who are excited to try your solution.

Remember, people don’t just buy products—they buy into the vision, trust the people behind it, and rally around a shared belief.